Services Marketing: People, Technology, Strategy - Hardcover
Inhaltsangabe
Book by Lovelock Christopher H Wirtz Jochen
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Reseña del editor
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Reseña del editor
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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- VerlagFinancial Times Prentice Hall
- Erscheinungsdatum2010
- ISBN 10 0136107214
- ISBN 13 9780136107217
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten648
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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy
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Pearson College Div (edition 7), 2010
ISBN 10: 0136107214
ISBN 13: 9780136107217
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Services Marketing People, Technology, Strategy
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Services Marketing: People, Technology, Strategy
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