Gaining and Sustaining Competitive Advantage - Hardcover

Jay, Barney

Hardcover

ISBN 10: 013612092X ISBN 13: 9780136120926

Verlag: Pearson, 2010

Inhaltsangabe

Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

Über diesen Titel

Reseña del editor

For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 013612092X
• ISBN 13: 9780136120926
• Einband: Tapa dura
• Anzahl der Seiten: 520
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien