Hardcover. Zustand: Fine. The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications. Bestandsnummer des Verk�ufers 8cfe224a-e64f-4501-9687-7af41cd01197

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Better Brand Health. Measures and Metrics for a How Brands Grow World

Jenni Romaniuk

Verlag: Oxford University Press, 2023

ISBN 10: 0190340908 ISBN 13: 9780190340902

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Hardcover. Zustand: As New. The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications. Bestandsnummer des Verk�ufers c762969e-0e0c-4f9e-bdc9-3584613103a3

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Better Brand Health

Jenni Romaniuk

Verlag: Oxford University Press, USA, 2023

ISBN 10: 0190340908 ISBN 13: 9780190340902

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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verk�ufers FU-9780190340902

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Better Brand Health

Romaniuk, Jenni

Verlag: Oxford University Press, 2023

ISBN 10: 0190340908 ISBN 13: 9780190340902

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Better Brand Health (Hardcover)

Jenni Romaniuk

Verlag: Oxford University Press Australia, Melbourne, 2023

ISBN 10: 0190340908 ISBN 13: 9780190340902

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Hardcover. Zustand: new. Hardcover. The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in adisparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How BrandsGrow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications. Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9780190340902

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