The Eureka Factor: Creative Insights and the Brain - Hardcover

Kounios, John; Beeman, Mark

Hardcover

ISBN 10: 0434019828 ISBN 13: 9780434019823

Verlag: William Heinemann Ltd, 2015

Inhaltsangabe

Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them?

It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word – Greek for ‘I have found it’ – captures the feeling we have all experienced during moments of sudden insight. Despite a century of scientific inquiry into the nature of these particular moments, their origin has remained a mystery.

Mark Beeman and John Kounios, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

Helping to unlock the mechanisms behind intuitive flashes and inspiration, this groundbreaking account not only explains the science of insight, but also describes the keys to innovation and creativity.

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Über die Autorinnen und Autoren

Dr John Kounios is Professor of Psychology at Drexel University and has published cognitive neuroscience research on insight, creativity, problem solving, memory, knowledge representation and Alzheimer's disease. He has held research and faculty positions at Princeton University, the University of Pennsylvania, and the National Center for Post-Traumatic Stress Disorder and is a Fellow of the Association for Psychological Science. He lives with his wife and children in the Philadelphia area.

Dr Mark Beeman is Professor of Psychology and Neuroscience at Northwestern University, and researches creative problem solving and creative cognition, language comprehension and how the right and left hemispheres process information. He is a Fellow of the Association for Psychological Science and a Kavli Fellow of the National Academy of Sciences. He and his children live just outside Chicago.

Details zur Ausgabe

• Verlag: William Heinemann Ltd
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0434019828
• ISBN 13: 9780434019823
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar