New and Improved: Story of Mass Marketing in America - Hardcover
Reseña del editor
In this history of mass-marketing, the author argues that the mass market for standardized, brand-name products did not arise naturally, but rather through the competitive struggles of entrepreneurs and corporations. Professor Tedlow demonstrates the way aggressive manufacturers and retailers mastered the market through shrewd franchise agreements and vast wholesaling empires and by latching on to and exploiting social upheavals such as surburbanization, the baby boom or the sexual revolution.
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- VerlagButterworth-Heinemann Ltd
- Erscheinungsdatum1990
- ISBN 10 0434920029
- ISBN 13 9780434920020
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten280
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New and Improved: The story of mass marketing in America
Verlag:
Butterworth-Heinemann Ltd, 1990
ISBN 10: 0434920029
ISBN 13: 9780434920020
Gebraucht
Hardcover
Anbieter: Infinity Books Japan, Tokyo, TKY, Japan
Verkäuferbewertung 3 von 5 Sternen
Hardcover. Zustand: Near Fine/Near Fine. A highly collectible first edition/printing, tight clean copy, protected in a new brodart wrapper, no inscriptions, unclipped dustjacket, this is not an Ex-Lib or a BCE/BOMC edition. In this volume, Harvard business historian Tedlow charts the evolution of consumer markets in the 20th century. Using the company histories of Coca Cola, General Motors, A&P, and Sears as ongoing illustrations, the author arrives at a three-step developmental cycle of consumer markets. The cycle begins with market fragmentation, transmogrifies to mass markets, and culminates in a segmented state where individual consumer wants are king. Tedlow proposes that mass markets, driven by consumer needs, are not at all inevitable but rather are an outcome of, among other things, an entrepreneurial spirit inherent in the American character. While this book's primary appeal will be to the serious student of business history, Tedlow's readable style and provocative recounting of incidents like the Coke-Pepsi "cola wars" will provide some appeal for any thoughtful business manager. Bestandsnummer des Verkäufers RWARE0000008556
Anzahl: 1 verfügbar
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New and Improved: Story of Mass Marketing in America
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. New and Improved: Story of Mass Marketing in America This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780434920020
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New and Improved: Story of Mass Marketing in America
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780434920020
Anzahl: 1 verfügbar