International Marketing - Softcover
Inhaltsangabe
Book by Czinkota Michael R Ronkainen Ilkka A
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Reseña del editor
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
Biografía del autor
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University. Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.
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- VerlagSouth-Western College Publishing
- Erscheinungsdatum2012
- ISBN 10 113362751X
- ISBN 13 9781133627517
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten720
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International Marketing
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Cengage Learning (edition 10), 2012
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ISBN 13: 9781133627517
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International Marketing
Verlag:
Cengage Learning (edition 10), 2012
ISBN 10: 113362751X
ISBN 13: 9781133627517
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