Marketing Strategy and Management - Softcover

Baker, M.

Softcover

ISBN 10: 1137025824 ISBN 13: 9781137025821

Verlag: Red Globe Press, 2014

Inhaltsangabe

The fifth edition of Marketing Strategy and Management retains the traditional, functional (4Ps) approach to marketing but also incorporates current research, topical examples and case studies

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Críticas

"There is no question that this book is a tour de force of Marketing Strategy content, covering a considerable breadth and depth of material. It is well-structured, thoughtfully presented, instructively written and critically-evaluative. For the reader who wants to think about the complex, analytical and social processes of managing the strategic direction of the organisation, this book provides a comprehensive, instructive and reflective means from which to engage with the hows and whys of managing marketing strategy creation. No marketing student, practitioner or academic should be without it." - Dr. Lee Quinn, Director of Studies BA(Hons) Marketing, University of Liverpool, UK

Reseña del editor

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2014
• ISBN 10: 1137025824
• ISBN 13: 9781137025821
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 5
• Anzahl der Seiten: 560