Golf Business and Management: A Global Introduction - Softcover

Softcover

ISBN 10: 1138957178 ISBN 13: 9781138957176

Verlag: Routledge, 2017

Über diesen Titel

Críticas

"In 1960, a handshake between Mark McCormack and Arnold Palmer became the foundation of not just golf management but modern sport business. In 2017 and beyond, we must all work toward addressing some of the challenges that the sport naturally has to overcome to evolve and remain relevant. With, for example, the re-introduction of golf to the 2016 Olympics, the momentum is on our side. There is great opportunity in global golf." – Guy Kinnings, Global Head of Golf, IMG

"One of the key challenges for the golf industry is to be alive to the changing demands of people’s modern day lifestyles, particularly when research demonstrates that a younger generation of golfers would like to play alternative, shorter forms of the game in a quicker time. It is also important that we educate golf’s current and future executives about effective business and management practices and this book will have an important role to play in that regard." – Martin Slumbers, Chief Executive, The R&A

Reseña del editor

Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels.

With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices.

This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2017
• ISBN 10: 1138957178
• ISBN 13: 9781138957176
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 292
• Herausgeber: Breitbarth Tim