Kill the Company: End the Status Quo, Start an Innovation Revolution - Hardcover

Bodell, Lisa

Hardcover

ISBN 10: 1937134024 ISBN 13: 9781937134020

Verlag: Routledge, 2012

Inhaltsangabe

Book by Bodell Lisa

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"I am convinced that revolutionary leaders bent on innovation will take over the universe. With the status quo in just about every industry sucking wind, there is a new book out there that is kicking in teeth and helping business leaders - and marketers - take it to the next level. Recently, I wrote in the Harvard Business Review digital edition a piece entitled "Marketing in Revolutionary Times." I asked "how does a smart business respond in a time of heightened passions and greater activism?" And suggested that you run the risk of being out of step with your customers, if you fail to respond to this shift in the culture, with your company looking like a status quo brand in a revolutionary world. Let's talk innovation. Let's talk colliding worlds - business leadership + marketing. It's happening in the C-Suite, and it's the topic of discussion in boardrooms and on the golf course. Last week, I picked up and read Lisa Bodell's wonderful and inspiring new book entitled "Kill The Company." This book rocked my world. The content is more about leadership than marketing overall, but several themes pop and nicely align with the thinking above. It's not hyperbole to suggest that "Kill The Company: End the Status Quo, Start an Innovation Revolution?" is changing the thinking of business leadership and is creating leaders wanting to drive marketing innovation. Well, you would, wouldn't you? I just spent a week on a production in Miami reading it. Some observations.Reading it helps align the need for marketing innovation with the overall needs of the business today, so understanding this helps marketers have a more holistic view on the mindset of business. It's also not a bad place for innovation to start. Especially when marketing can ignite a movement that establishes a new culture, new philosophy, brand purpose, actions and behaviors. Even as marketers, while people in this role tend to be highly creative, it's easy to stick to the tried and true. Being o "Lisa Bodell is a first class change agent in the corporate world. She points out the often obvious but totally ingrained things that are stifling our companies, then goes on to share her plan for how we can start our own "innovation revolution."- Marshall Goldsmith, author of the New York Times bestsellers, "MOJO" and "What Got You Here Won't Get You There " "The core message and call to arms in "Kill the Company "is both timely and spot on. Industrial management and MBA-training won't help you think in a more adaptive, iterative, entrepreneurial way to invent and reinvent, but this book will." - Peter Sims, author of "Little Bets" and founder, The Black Sheep "Dylan's Candy Bar will absolutely be utilizing Lisa Bodell's inspiring toolkit to help us prepare for the year 2025. The thought starters and provocative questions in "Kill the Company" are an exceptionally useful blueprint for any company's strategic plan."- Dylan Lauren, owner of Dylan's Candy Bar "Lisa has done the impossible: she's written a book that's simple, powerful and rewards organizations that have the guts to make change." - Seth Godin, author of "The Purple Cow", "Linchpin", "We Are All Weird", and other best-sellers "At Zappos, one of our core values is to 'Embrace and Drive Change.' "Kill the Company" shatters traditional notions of culture change and innovation. This book gives a fresh and interesting approach to businesses looking to make changes to their own cultures." - Tony Hsieh, NY Times best-selling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

Reseña del editor

In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2012
• ISBN 10: 1937134024
• ISBN 13: 9781937134020
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 264